Top Tier Marketing, Built for Results

About Top Tier Digital

Top Tier Digital is a results-driven marketing agency based in Johnson City, Tennessee, serving small to medium sized businesses throughout the Tri-Cities, Northeast Tennessee, Southwest Virginia, and Western North Carolina. We specialize in delivering high-impact digital marketing solutions that fuel real growth. Whether you’re a local service provider or a regional business looking to expand, we bring the strategy, experience, and execution to help you stand out online. When you work with us, you get a team that understands your community, your market, and what it takes to win.

Contact Us!

Johnson City, Tennessee
Proudly serving the Tri-Cities area and beyond

Call or Text

+1 (423) 656-1066
Available Monday–Friday, 9 AM–5 PM (EST)

Digital Marketing Services for Businesses

Paid Social Ads

Our Facebook, Instagram, and LinkedIn ad strategies are tailored to your audience and designed to boost visibility, engagement, and sales.

SEO (Google Keyword Search)

Want to get found on Google? We help businesses climb search rankings, generate more local traffic, and stay visible where it counts.

Social Media

From strategy to daily management we have you covered. We also create compelling content for you that grows your following and turns likes into leads.

Paid Search Ads

We run targeted Google Ads campaigns that drive traffic, increase conversions, and bring in customers ready to buy.

Who We Work With

Businesses in our wheelhouse

At Top Tier Digital, we know what it means to hustle. As business owners ourselves, we’ve felt the pressure of trying to do it all. That’s why we partner with entrepreneurs who are ready to delegate their marketing and get serious about results. We stay transparent, communicative, and focused on performance so you can focus on running your business.

Industries We Serve:

  • Home Services: We work with HVAC Owners, Roofing companies, Plumbers, Electricians, and General Contractors to generate more local leads and build lasting brand recognition in their communities.

  • Medical: From dental practices and chiropractic offices to medical spas, animal hospitals, and home health providers, we create compliant, compelling campaigns that earn trust and grow patient bases.

  • Legal & Professional: Our agency supports attorneys, insurance agents, real estate professionals, title agencies, and financial advisors with smart, reputation-building marketing strategies that convert searches into consultations.

  • Automotive: Whether you're selling vehicles or servicing them, we help dealerships, auto repair shops, tire retailers, RV, and boat businesses increase foot traffic and online visibility.

  • Food & Beverage: We partner with restaurants, cafes, catering services, and specialty food brands to boost awareness, drive orders, and create a loyal local following.

Why Choose Top Tier Digital

Top Tier Digital is a results-driven agency trusted by businesses across the Tri-Cities. As a Google Premier Partner (Top 3% of agencies nationwide), we bring high-level strategy, hands-on support, and real accountability to every client relationship.

Here’s what sets us apart:

  • Google Premier Partner (Top 3% of Agencies Nationwide)

  • Free Google Audit at our first meeting ($500 value). Manually put together competitor audit

  • Local SEO included in every plan—rank higher on Google Maps and generate more calls

  • Google Business Profile optimizations: We post to it  twice per month -  

  • Google Review Program- Also includes a physical stand to boost 5-star reviews

  • We install the following for Free - Google Analytics, Google Tag Manager, Google Console 

  • Google Ads campaigns run by certified specialists

  • Met Certified Experts in Facebook & Instagram Ads

  • Monthly Reporting - Bi Weekly check in’s- “what we did section” “Top Tier” Customer service!

  • 100% U.S. Based Team 

We’re also Meta Certified, with Facebook, Instagram, LinkedIn, and YouTube ad services tailored to your audience. All content is written by expert U.S.-based marketers using top-performing keywords and topics.

Best of all? You’ll never be left in the dark. We hold monthly strategy meetings and bi-weekly check-ins to keep your campaigns on track. No outsourcing, no fluff—just “Top-Tier” service, transparency, and results!

Meet the Team

Seth Lady – Founder & CEO

Seth Lady is the founder and CEO of Top Tier Digital, bringing years of marketing and sales expertise to businesses large and small across the region. He earned his Marketing degree from Tusculum University, where he also played collegiate baseball. Early in his career, Seth ran a successful local direct mail magazine that integrated digital components—laying the groundwork for his future in digital marketing.

In 2014, Seth recognized the rising influence of digital media and shifted his focus entirely to helping businesses grow online. He went on to work in digital sales at WJHL - News Channel 11 (CBS affiliate), and later served as the Digital Sales Manager at Cumulus Media Group (101.5 WQUT), where he helped transform the company’s digital revenue strategy and approach.

Today, Seth is proud to lead a Google Premier Partner Agency—an honor reserved for the top 3% of agencies nationwide. He saw a great need for both large and small businesses especially in his region to have an expert in the realm of properly ranking on Google. Also the importance of having expertise behind every Google & Meta ad campaigns. Something large media conglomerates just can’t or don’t want to provide. His mission is simple: deliver local business owners the world-class strategy, service, and results that they truly deserve from a “Top Tier” team.

Morgan Arnold – Co Founder - Lead Account Manager

Morgan Arnold is a Co Founder and the lead account manager at Top Tier Digital. She graduated from Milligan University with a bachelor’s degree and also played collegiate basketball.

 She quickly found her passion in digital marketing and helping businesses grow through strategic marketing and relationship-building. She worked in Digital Sales with Cumulus Media Group in Johnson City, where she managed and sold multiple local client accounts. That experience shaped her approach to client service: be proactive, stay involved, and always focus on results. Morgan also loves creating unique social media content.

She prides herself on being approachable, organized, and highly responsive. “I’m not just here to manage accounts, I’m here to partner with you in achieving your goals. Your success is my priority, and I genuinely care about helping your business and giving you a Top Tier experience.”

Morgan is Married to Chase Arnold and the couple just welcomed their first child.