Hyper-targeted campaigns that connect, convert, and grow your business—right where your audience scrolls.
Paid Facebook Ads That Perform!.
Partnered with the social platforms that shape the digital world.
Strategic Targeting
We don’t do generic. Every paid social campaign is built to reach your ideal audience with precision—whether they’re scrolling Facebook, Instagram, or beyond. We focus on getting your message in front of the right people at the right time.
Creative That Connects
From eye-catching visuals to scroll-stopping copy, we craft ads that reflect your brand and spark engagement. We handle everything—strategy, setup, and ongoing management—so your presence stays consistent and confident.
Custom Every Time
No templates. No shortcuts. Your business is unique, and your ads should be too. We tailor every campaign to your goals, your audience, and your voice—because one-size-fits-all doesn’t convert.
Every paid social campaign we create is custom-crafted to connect with your ideal audience and deliver real results.
Built to Reach. Designed to Convert.
Facebook Ads Services in Johnson City, TN Built to Actually Make You Money
Top Tier Digital provides professional Facebook and Instagram advertising services for businesses across Johnson City, Tennessee, East Tennessee, and the Southeast. Our approach to Facebook Ads goes far beyond simple ad placement—we build complete advertising systems designed to generate leads, customers, and revenue.
One of the biggest misconceptions in digital marketing is that Facebook Ads “don’t work.” The truth is, Facebook Ads work extremely well when they are executed correctly. Most businesses don’t fail because of the platform—they fail because the strategy, setup, creative, and follow-up were never done right.
You Get More Than Facebook Ad Management
At Top Tier Digital, Facebook Ads are not just something we “run.” We manage the entire process from concept to conversion.
Our Facebook Ads services include:
Ad strategy and campaign planning
Script writing and messaging development
Creative direction for images and video
Ad placement and audience targeting
Daily monitoring and optimization
We don’t rely on guesswork. Every campaign is built around demand, messaging, and audience behavior.
Boosted Posts vs Real Facebook Ads (They Are Not the Same!)
Many business owners believe they’ve “tried Facebook Ads” when in reality, they boosted a post once and hoped for the best.
Boosted posts and real Facebook ad campaigns are not even close in terms of:
Targeting capabilities
Optimization options
Conversion tracking
Retargeting ability
Performance data
Boosting a post is like putting a flyer on a bulletin board. Running a real Facebook Ads campaign is like launching a targeted marketing system designed to drive action.
If Facebook Ads didn’t work for you in the past, it’s important to ask a few questions first:
Did you run a full campaign or just boost a post one time?
Was tracking and the Facebook pixel set up correctly?
Did you have a strong offer, hook, and message?
Were you testing multiple ads or relying on one version?
Was your creative shot professionally or just thrown together?
In most cases, the answer is no—and that’s why results fell short.
Creative, Messaging & Demand Matter
Facebook is a creative-driven platform. The ad itself—what people see and hear—matters just as much as targeting.
Before launching campaigns, we ensure:
The product or service is in real demand
The offer makes sense for the audience
The hook stops people from scrolling
The message is clear and compelling
We help guide image and video creation, ensuring ads look professional, relevant, and trustworthy. Strong creative combined with smart targeting is what makes Facebook Ads profitable.
A/B Testing & Retargeting Done the Right Way
Successful Facebook Ads campaigns are built on testing. We never assume we know what will work—we prove it.
Our team:
Runs A/B tests on ads, messaging, and audiences
Identifies top-performing creatives and angles
Scales winning campaigns
Builds retargeting campaigns to capture warm traffic
Retargeting is where many businesses leave money on the table. We ensure people who engage with your ads, website, or content are re-engaged strategically—maximizing return on ad spend.
Daily Monitoring & Active Optimization
Facebook Ads performance changes constantly. That’s why campaigns must be monitored daily.
We actively:
Review performance metrics
Pause underperforming ads
Adjust budgets and targeting
Optimize based on real data
This hands-on management is what separates professional Facebook Ads services from low-effort setups.
AI Automation So You Never Miss a Lead
Generating leads is only half the battle. Many businesses lose money because leads aren’t followed up with quickly.
Top Tier Digital integrates AI automation and CRM systems directly into Facebook Ads campaigns to ensure every lead is handled properly.
Our systems can:
Instantly respond to form submissions
Send automated SMS or email follow-ups
Route leads to the correct team member
Book appointments automatically
This ensures you’re not paying for ads just to miss opportunities.
Facebook & Instagram Ads Across Tennessee & the Southeast
We manage Facebook and Instagram advertising campaigns for businesses in:
Johnson City
Kingsport
Bristol (Tri-Cities)
Greeneville
Morristown
Knoxville
Across Tennessee and the Southeast
From local service businesses to growing regional brands, our strategies are designed to scale with your goals.
Transparent Strategy & Monthly Marketing Meetings
Every Facebook Ads client receives monthly marketing meetings where we review performance, discuss testing results, and plan next steps.
You’ll always know:
What’s working
What’s being tested
Where your budget is going
No mystery. No vague reports.
Facebook Ads That Actually Work
Facebook Ads don’t fail—poor execution does.
When campaigns are built with the right strategy, creative, testing, and follow-up systems, Facebook Ads remain one of the most powerful tools for business growth.
Top Tier Digital brings the experience, systems, and expertise required to make Facebook Ads profitable—without requiring massive budgets or guesswork.
Get Started With Facebook Ads That Perform
If you’re ready to stop boosting posts and start running real Facebook Ads campaigns that generate leads and sales, Top Tier Digital is ready to help.
Professional creative.
Strategic testing.
AI-powered follow-up.
Affordable management options.
Let’s build a Facebook Ads system that actually works.
Ready to Grow in Your Industry?
Let’s talk about how we can build a results-driven marketing strategy for your business.
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FREQUENTLY ASKED QUESTIONS
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We primarily work with home service businesses—including HVAC, roofing, plumbing, and construction—as well as medical practices, legal professionals, real estate agents, and local retailers. Our strategies are tailored to help service-based businesses in Johnson City and the Tri-Cities thrive online.
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SEO is a long-term investment. While some clients begin to see noticeable improvements within 60–90 days, more competitive markets or newer websites may take longer. We provide monthly reporting and ongoing optimization to ensure steady progress and long-term growth.
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Paid search ads (like Google Ads) appear when someone actively searches for your service, capturing high-intent leads. Paid social ads (on platforms like Facebook and Instagram) are displayed based on audience targeting and interests, ideal for brand awareness and engaging potential customers.
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While we’re based in Johnson City, TN, we proudly serve businesses across the Tri-Cities region—including Kingsport, Bristol, Elizabethton, Greeneville, and surrounding areas. We understand the local market and tailor every campaign with regional relevance in mind.