About Top Tier Digital
Your Local Marketing Experts in Johnson City, TN
At Top Tier Digital, we’re not just another marketing agency — we’re your growth partner. Based in Johnson City, Tennessee, we help small and midsize businesses across the Tri-Cities, Northeast Tennessee, Southwest Virginia, and Western North Carolina amplify their online presence and drive real results.
Our Expert Team
CEO / Founder
Seth L is the founder and CEO of Top Tier Digital, bringing years of marketing and sales expertise to businesses both large and small across the region. He is a well-known and trusted face in the industry and has worked with hundreds of local business owners, operators, and managers. Seth earned his degree in Marketing from Tusculum University, where he also played collegiate baseball. Early in his career, he successfully ran a local direct-mail magazine that integrated digital marketing components—experience that laid the foundation for his future in performance-driven digital strategy.
In 2014, Seth recognized the accelerating shift toward digital media and made the decision to focus entirely on helping businesses grow online. He went on to work in digital sales at WJHL – News Channel 11 (CBS affiliate), followed by serving as Digital Sales Manager at Cumulus Media Group (101.5 WQUT), where he played a key role in transforming the company’s digital revenue strategy and redefining which products were sold to local advertisers. During that time, it became increasingly clear that the digital products offered by large media companies were often misaligned with the actual needs of local business owners. There was also a lack of true local expertise, limited accountability, and no direct access to platforms like Google. Many agencies were outsourcing critical work overseas or to distant markets, resulting in poor performance and a frustrating customer experience. It was then that Seth made it his mission to build a company designed to solve these widespread and persistent problems.
As the digital landscape continued to evolve, Seth positioned Top Tier Digital at the forefront of innovation by integrating advanced AI systems directly into real-world marketing strategies. Top Tier Digital is among the first agencies in the region to move beyond basic lead generation and instead deliver a fully connected system that manages the entire customer journey—from first click to booked appointment. Seth identified early on that the biggest challenge most businesses face is not generating interest, but properly managing and converting that interest once it arrives. Missed calls, slow follow-up, inconsistent communication, and poor lead ownership silently cost businesses millions in lost revenue each year. Solving this problem became a core pillar of Top Tier Digital’s approach.
Rather than offering AI as a novelty or a surface-level add-on, Seth takes pride in delivering complete, enterprise-level systems that unify marketing, automation, communication, and booking into a single, measurable operation. From AI-powered follow-up and outbound calling to CRM integration and real-time appointment scheduling, clients receive a comprehensive solution designed for scale and accountability. Seth is deeply proud to be an innovator in this space and to help mid-sized and larger organizations achieve more than they ever thought possible by giving them the entire picture, not just a fraction of the technology. At Top Tier Digital, AI is not a feature—it is the foundation of a smarter, faster, and more effective way to grow.
Today, Seth is proud to lead a Google Premier Partner Agency—an honor reserved for the top 3% of agencies nationwide. He recognized a significant need for both large and small businesses, particularly in his region, to have true expertise when it comes to ranking properly in Google search results and running high-performing Google and Meta ad campaigns. Through Top Tier Digital’s free Google Audit, businesses are able to evaluate the effectiveness of their current marketing efforts and hold agencies accountable for real performance. Seth believes strongly that businesses deserve expert-level strategy, transparent execution, and measurable results—something large media conglomerates simply cannot or choose not to provide. His mission is simple: to deliver local business owners world-class strategy, service, and results from a “Top Tier” Team
Co- Founder /Account Manager
Morgan A is the Co-Founder and Lead Account Manager at Top Tier Digital, where she leads client strategy, relationship management, and results-driven digital marketing initiatives. She graduated from Milligan University with a bachelor’s degree and was also a collegiate basketball player—an experience that shaped her competitive mindset, discipline, and team-first approach that she brings into her work every day. Morgan discovered her passion for digital marketing early in her career, realizing she loved not just the creative side of marketing, but the strategy behind it and the measurable impact it can have on a business’s growth. She began her professional journey at Cumulus Media Group in Johnson City, where she served as a Lead Account Representative and Digital Specialist. In that role, she managed and sold digital advertising solutions for multiple local businesses across a wide range of industries. Working directly with business owners gave her firsthand insight into what truly works, what doesn’t, and how important clear communication and follow-through are in marketing.
That experience also shaped Morgan’s core philosophy: marketing should never be built on empty promises. She saw how many businesses had been burned by agencies that overpromised and underdelivered, leaving owners frustrated, skeptical, and hesitant to invest again. This is why Morgan places such a strong emphasis on trust, transparency, and accountability. At Top Tier Digital, she is committed to setting realistic expectations, providing honest feedback, and delivering strategies focused on real outcomes—not vanity metrics.
For Morgan, the most important part of her role is helping clients achieve real, measurable results, especially increased leads and sales that directly support business growth. Every strategy is intentional, data-informed, and aligned with each client’s specific goals. She believes digital marketing should be a true investment, not an expense, and that businesses deserve to know exactly where their money is going and why.
Beyond performance, Morgan is deeply relationship-driven. She prides herself on being approachable, highly responsive, organized, and proactive. She doesn’t believe in “set it and forget it” marketing. Instead, she stays closely involved with every account, communicates consistently, and treats each client’s business as if it were her own. Her goal is to build long-term partnerships rooted in trust and mutual success.
“I’m not just here to manage accounts,” Morgan says. “I’m here to partner with you in achieving your goals. Your success is my priority, and I genuinely care about helping your business grow and giving you a true Top Tier experience.”
Morgan also has a strong passion for creating unique, engaging social media content that reflects each brand’s identity while still driving performance. She understands that behind every business is a story, a family, and a livelihood—and she approaches her work with that responsibility in mind.
Outside of work, Morgan is married to her husband Chase, and the couple recently welcomed their first child and are now preparing to welcome their second. Becoming a business owner and growing her family has only strengthened her drive, focus, and appreciation for building something meaningful, sustainable, and impactful for the future.
Chief SEO Strategist / Dep. Head
Michael “Mike” C serves as the Chief SEO Strategist and Department Head at Top Tier Digital, bringing over a decade of advanced, hands-on experience in search engine optimization for both enterprise-level organizations and competitive local businesses. His depth of technical knowledge, strategic foresight, and operational discipline place him in a category that few professionals nationally— none regionally—can match.
Mike currently leads the Search Engine Optimization department for one of the largest digital marketing agencies in the United States, overseeing complex, high-value SEO campaigns at scale. His role requires constant continued education, deep technical mastery, and early access to evolving search methodologies, beta-level tools, and platform changes long before they reach the broader market.
What truly separates Mike from others in the industry is how he maximizes client budgets. He is constantly optimizing campaigns to stretch results far beyond expectations, uncovering opportunities that smaller local agencies and overseas providers simply can’t see or don’t have the expertise or know-how to pull off. Every adjustment is made with the sole objective of producing the highest possible return for the dollars invested.
CEO Seth describes Mike plainly:
“Nobody in this country knows more about SEO than Mike. After more than a decade in this industry myself, I’ve never met anyone even remotely close to being on his level.”
You will not find a time when Mike is unprepared or unsure. He truly understands how search engines work paired with Ad’s campaigns at a fundamental level and stays ahead of changes before they impact results. If you are comparing SEO/ AD providers, we are confident enough to put Mike’s strategy, execution, and results up against anyone you have—local, regional, or national. Don’t believe us, Book your Free Google audit now!
Michael “Mike” C
Digital Account Manager
Morgan G serves as a Digital Account Manager at Top Tier Digital, where she oversees day-to-day client strategy and performance across search engine optimization (SEO), Google Ads, Facebook Ads, and other paid social platforms. Her role sits at the intersection of strategy, execution, and accountability—ensuring campaigns are not only launched correctly, but continually optimized to drive measurable results.
Morgan holds a Bachelor of Arts in English with a concentration in Writing from Montclair State University, a background that gives her a strong advantage in messaging, conversion-focused content, and clear client communication. She began her career working directly with small businesses, building cost-effective, high-converting websites and digital campaigns designed to produce real ROI—not vanity metrics.
After gaining experience at smaller agencies, Morgan advanced to a Digital Marketing Advisor role at a major digital marketing agency in Manhattan, where she helped manage online advertising and marketing initiatives across a wide range of business verticals. This exposure sharpened her ability to adapt strategy based on industry, budget, and growth stage. At Top Tier Digital, Morgan is known for her precision, responsiveness, and commitment to delivering a consistently high standard of service. Clients trust her to manage complex digital campaigns with clarity, professionalism, and results-driven focus.
Morgan G
Lead Ad Strategist
Ryan C serves as the Lead Ad Strategist at Top Tier Digital, where he oversees paid advertising strategy and execution across Facebook, Instagram, LinkedIn, and YouTube platforms. He is deeply involved in the day-to-day management, optimization, and scaling of campaigns on each platform, ensuring ad performance aligns with client goals, budgets, and growth targets. His mastery across these ecosystems allows him to adapt strategy based on audience behavior, platform algorithms, and evolving ad formats.
Ryan brings over 10 years of hands-on digital marketing experience, including time spent operating his own digital marketing agency. This background gives him a rare perspective—understanding both the strategic and operational realities businesses face when investing in paid media. His experience spans Google Ads, YouTube Ads, Bing Ads, Meta Ad platforms, and LinkedIn advertising, with successful campaigns ranging from highly targeted local initiatives to large-scale national efforts.
In addition to paid media strategy, Ryan possesses advanced video editing and content creation expertise, allowing him to contribute directly to ad creative development and campaign performance optimization. This combination of strategic thinking, technical execution, and creative insight enables him to build campaigns that convert—not just attract attention.
CEO Seth also notes that Ryan brings strong working knowledge of CRMs, lead capture systems, and AI-driven automation. Seth and Ryan regularly collaborate on these topics, sharing ideas and refining systems designed to improve lead quality, follow-up speed, and overall conversion performance across client campaigns.
At Top Tier Digital, Ryan is trusted for his consistency, platform expertise, and ability to drive measurable results in competitive advertising environments.
Ryan C
Why Northeast Tennessee Businesses Choose Us?
We help Northeast Tennessee businesses grow through strategic, certified digital marketing.
Local Insight Meets National Expertise
We’re rooted in Johnson City, with a strong pulse on the Tri-Cities market. From small businesses to growing regional brands, we understand what it takes to thrive locally — and our certifications and digital know-how rival any national agency.
Tailored Strategy, Tangible Growth
No cookie-cutter campaigns here. Everything we offer — SEO, paid ads, social media — is customized to your goals, your audience, and your industry. We focus on what drives results, not just what looks good on paper.
Clear, Honest Communication
You’ll always know where things stand. From easy-to-read reports to candid updates, we keep you looped in and empowered through every phase of the process.
Ready to Grow in Your Industry?
Let’s talk about how we can build a results-driven marketing strategy for your business.
Includes a 30-minute strategy session to review your current performance and personalized recommendations to help you grow. Claim Your Free Google Audit Today!